FAQs
What makes Frase different from other SEO & GEO tools?
Frase goes beyond traditional SEO tools by optimizing your content for both SEO and Generative AI search. It analyzes competitors, provides data-driven guidance, and evaluates how well your content aligns with the signals AI engines and search engines prioritize. With features like competitive analysis, topic scoring, and real-time insights, Frase empowers content creators, SEOs, and marketers to win visibility across Google and AI-driven search.
Want your content to rank on search and get referenced in AI answers?
No credit card required
See what our users have to say
“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”
Brendan Hufford
“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”
Content Marketer @ ActiveCampaign
“Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”
Kevin Indig
“Frase.io is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement. With its cutting-edge features and great functionality, Frase.io stands head and shoulders above similar platforms.”
Director of SEO @ Shopify
Sound familiar?
You're struggling to rank on AI and search engines
GEO feels like a guessing game
You're spending hours researching what AI favors
You can't track AI-driven performance effectively
We get it:
Trusted by 30,000+ content, SEO, and marketing teams
AI is transforming the way people search. Don’t get left behind.
Frase is your secret weapon for high-quality, fully optimized content — for search engines, answer engines, and generative engines.
No credit card required
Can I use Frase to optimize existing content?
Yes. Frase lets you import existing URLs for analysis. It provides a topic score and GEO score, along with actionable recommendations to improve your content for both search engines and generative AI, helping you boost rankings and visibility.
How does Frase’s topic score and GEO score work?
The topic score measures your content against top-ranking pages on metrics like keyword usage, structure, and length. The GEO score evaluates your content’s readiness for Generative AI search—measuring authority, readability, and structure so your content is more likely to be cited and surfaced by AI engines. Together, these scores highlight what to fix to rank higher and get picked up by AI-driven platforms.
Do I need SEO experience to use Frase effectively?
Not at all! Frase is designed to be user-friendly. Whether you’re optimizing for Google or preparing content for GEO search, Frase gives you straightforward, actionable recommendations. Beginners and experts alike can easily improve content performance without deep SEO or AI knowledge.
Can I collaborate with my team on Frase?
Absolutely. Frase supports team collaboration with features for assigning documents, organizing projects, and managing workflows. Teams can work together seamlessly to ensure content is optimized for both SEO and GEO.
Is there a free trial, and do I need a credit card?
Yes, Frase offers a free trial with no credit card required. You can explore core features—including SEO optimization and GEO readiness—before upgrading. This way, you’ll see the value in optimizing for both search engines and AI-driven platforms firsthand.
Introducing Frase, your secret
weapon for GEO
Frase measures your content against 3 key criteria to ensure that it
gets referenced in AI search results.
Authority
Add credible, citation-worthy sources.
Readability
Simplify complex copy fast.
Structure
Fill in gaps so AI can find and reference you.
Who is Frase for?
Brands
Get discovered with high-quality content. Let your brand win in search and AI.
Content Writers
Produce content that works and wins in SEO and GEO. Do it fast.
Agencies
Scale your business. Monetize GEO and AI Search. Help your clients produce content that performs in SEO and AI.