That’s why we built Frase.

That’s why
we built Frase.

FAQs

What makes Frase different from other SEO tools?

Frase focuses specifically on optimizing content for SEO by analyzing competitors and providing data-driven guidance to improve rankings. It combines competitive analysis, topic scoring, and real-time insights, making it a powerful tool for content creators, SEOs, and marketers alike.

Yes, Frase allows you to import existing URLs for analysis. It provides a topic score and actionable recommendations to help you update and improve your current content to boost rankings.

Can I use Frase to optimize existing content?

The Frase topic score evaluates your content against top-ranking pages on key metrics like keyword usage, structure, and length. This score helps you understand how well your content is optimized and what adjustments can help it rank higher.

How does Frase’s topic score work?

Not at all! Frase is designed to be user-friendly, offering straightforward guidance and optimization suggestions. Whether you’re new to SEO or an experienced marketer, Frase simplifies the process.

Do I need SEO experience to use Frase effectively?

Absolutely. Frase supports team collaboration with features for assigning documents, organizing projects, and managing workflows, making it easy for multiple team members to work on content together.

Can I collaborate with my team on Frase?

Yes, you can start using Frase for free with no credit card required. This trial lets you explore Frase’s core features and see how they can benefit your SEO strategy.

Is there a free trial, and do I need a credit card?

© 2025 Frase, Inc

© 2025 Frase, Inc

Create SEO-optimized content that stands out

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See what our customers have to say

“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.” 

Tony R.

“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”

Content Marketer @ ActiveCampaign 

“Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.” 

Chris F. 

“Frase.io is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement. With its cutting-edge features and great functionality, Frase.io stands head and shoulders above similar platforms.”

Director of SEO @ Shopify

Frase gives you everything you need to develop a repeatable content creation process

Frase gives you everything you need to develop a repeatable content creation process

Unified content creation

Research, write and optimize content in the same AI-powered workstation.

Templates & SOPs

Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.

Integrations

Optimize content inside Google Docs and WordPress.

Folders

Organize your documents in folders according to your topical maps, clients, or project.

Team collaboration

Assign documents to different writers.

Project management

Track progress for each of your documents.

We get it.

Endless research and editing with no payoff.

SEO optimization can feel like a guessing game

Competitors are out-ranking you

Coming up with fresh content outlines can be difficult

Too much time, too few results?

Trusted by 30,000+ content, SEO, and marketing teams

Content creation has never been easier

Tired of guessing what works and what doesn’t? Frase helps you create, optimize, and rank with content that drives results—no guesswork needed.

Content creation has never been easier

Tired of guessing what works and what doesn’t? Frase helps you create, optimize, and rank with content that drives results—no guesswork needed.

Try for free

No credit card required

SERP research made simple

Analyze SEO competitors’ content easily via an intuitive research panel and use AI to generate full-length, optimized content briefs in 6 seconds.

Analyze SEO competitors’ content easily via an intuitive research panel.

Visualize key SERP metrics like word count, domain rating, and heading count.

Use AI to generate full-length, optimized content briefs in 6 seconds.

Outlines in minutes instead of hours

Compile a well-researched outline by selecting headings from top SERP results. Use AI to generate heading and sub-heading ideas.

Compile a well-researched outline quickly by selecting headings from top SERP results. 

Easily organize your outline by dragging and dropping headings in our intuitive Outline Builder.

Use AI to generate heading and sub-heading ideas.

Automatically generate SERP-inspired content

Analyze SEO competitors’ content easily via an intuitive research panel and use AI to generate full-length, optimized content briefs in 6 seconds.

Design an outline using our Outline Builder and instantly convert it into a full draft.

Generate controlled outputs like blog intros, high-converting copywriting formulas, FAQ’s, headings, and more.

Simplify collaboration with freelancers and coworkers using intuitive in-product tools designed for seamless teamwork.

Your blueprint for creating content that ranks

Use our topic model to identify the keywords you should include and compare your content’s keywords with your top competitors.

Use our topic model to identify the keywords you should include in your content.

Compare your content’s keywords with your top competitors.

Visualize all the topics your search competitors are using and their frequency of usage.