That’s why we built Frase
That’s why
we built Frase
FAQs
What makes Frase different from other SEO tools?
Frase goes beyond traditional SEO tools by optimizing your content for both SEO and Generative AI search. It analyzes competitors, provides data-driven guidance, and evaluates how well your content aligns with the signals AI engines and search engines prioritize. With features like competitive analysis, topic scoring, and real-time insights, Frase empowers content creators, SEOs, and marketers to win visibility across Google and AI-driven search.
Want your content to rank on search and get referenced in AI answers?
No credit card required
See what our customers have to say
“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”
Brendan Hufford
“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”
Content Marketer @ ActiveCampaign
“Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”
Chris F.
“Frase.io is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement. With its cutting-edge features and great functionality, Frase.io stands head and shoulders above similar platforms.”
Director of SEO @ Shopify
Frase gives you everything you need to develop a repeatable content creation process
Frase gives you everything you need to develop a repeatable content creation process
Unified content creation
Research, write and optimize content in the same AI-powered workstation.
Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.
Templates & SOPs
Optimize content inside Google Docs and WordPress.
Integrations
Organize your documents in folders according to your topical maps, clients, or project.
Folders
Assign documents to different writers.
Team collaboration
Track progress for each of your documents.
Project management
We get it:
Researching relevant topics and keywords is time-consuming
SEO and GEO can feel like a guessing game
Competitors are out-ranking you
Coming up with fresh content outlines can be difficult
We get it:
Trusted by 30,000+ content, SEO, and marketing teams
Create content that gets discovered everywhere
Go from target keyword, to a full draft in record time that's fully optimized for SEO and GEO—without writing a single word.
No credit card required
Create high-quality content that performs everywhere
Generate content that’s built to rank in SERPs, get cited in AI-generated answers, and attract more qualified traffic.
Keep your brand message consistent
Frase’s governance tools ensure your voice, tone, and messaging stay on-brand — critical in an era where AI assistants are reshaping how customers encounter your content.
Confidently navigate SEO, AEO, and GEO
No more guesswork. Frase analyzes top results, competitor content, and audience questions so your strategy is grounded in data—not assumptions.
Scale workflows and productivity
Frase helps teams and agencies scale content production without adding complexity, while ensuring alignment with GEO best practices. Our solution also integrates with your favorite content tools like Google Docs and Wordpress.
Can I use Frase to optimize existing content?
Yes. Frase lets you import existing URLs for analysis. It provides a topic score and GEO score, along with actionable recommendations to improve your content for both search engines and generative AI, helping you boost rankings and visibility.
How does Frase’s topic score and GEO score work?
The topic score measures your content against top-ranking pages on metrics like keyword usage, structure, and length. The GEO score evaluates your content’s readiness for Generative AI search—measuring authority, readability, and structure so your content is more likely to be cited and surfaced by AI engines. Together, these scores highlight what to fix to rank higher and get picked up by AI-driven platforms.
Do I need SEO experience to use Frase effectively?
Not at all! Frase is designed to be user-friendly. Whether you’re optimizing for Google or preparing content for GEO search, Frase gives you straightforward, actionable recommendations. Beginners and experts alike can easily improve content performance without deep SEO or AI knowledge.
Can I collaborate with my team on Frase?
Absolutely. Frase supports team collaboration with features for assigning documents, organizing projects, and managing workflows. Teams can work together seamlessly to ensure content is optimized for both SEO and GEO.
Is there a free trial, and do I need a credit card?
Yes, Frase offers a free trial with no credit card required. You can explore core features—including SEO optimization and GEO readiness—before upgrading. This way, you’ll see the value in optimizing for both search engines and AI-driven platforms firsthand.