Trusted by 30,000+ of the world’s leading content, SEO, and marketing teams
Research, outline, write and optimize content in one place
TOPIC SCORE
Your blueprint for outranking competitors
Competitive analysis
Frase compares your content with top competitors for your target search query.
Immediate insights
Use a proprietary topic score to gauge your content’s ranking potential.
Optimization guidance
Leverage the topic score to optimize content for search engines.
Research, outline, write and optimize
content in one place
Get more than just SEO
content optimization
See what our customers have to say
COMPETITOR RESEARCH
Analyze your content in real-time
Competitive benchmarking
Assess your content against competitors on metrics like word count, links, and images.
Curated topic list
Utilize a tailored list of top topics and their frequency to enhance your content strategy.
SEO VISUALIZATION
Visualize competitors’ keyword usage
Comprehensive view
See all relevant SEO topics and their usage at a glance.
Efficiency
Quickly identify content gaps and opportunities.
Competitor insights
Understand competitors’ keyword strategies and trends.
IMPORT FROM URL
Optimize existing content to boost rankings
Import from URL
Easily optimize existing content by importing it from a URL.
Immediate analysis
Frase analyzes your content, assigns a topic score, and provides insights to boost rankings.
Frase gives you everything you need to develop a repeatable content creation process that you can manage at scale.
Get more than just SEO content optimization
FAQs
What makes Frase different from other SEO tools?
Frase focuses specifically on optimizing content for SEO by analyzing competitors and providing data-driven guidance to improve rankings. It combines competitive analysis, topic scoring, and real-time insights, making it a powerful tool for content creators, SEOs, and marketers alike.
Yes, Frase allows you to import existing URLs for analysis. It provides a topic score and actionable recommendations to help you update and improve your current content to boost rankings.
Can I use Frase to optimize existing content?
The Frase topic score evaluates your content against top-ranking pages on key metrics like keyword usage, structure, and length. This score helps you understand how well your content is optimized and what adjustments can help it rank higher.
How does Frase’s topic score work?
Not at all! Frase is designed to be user-friendly, offering straightforward guidance and optimization suggestions. Whether you’re new to SEO or an experienced marketer, Frase simplifies the process.
Do I need SEO experience to use Frase effectively?
Absolutely. Frase supports team collaboration with features for assigning documents, organizing projects, and managing workflows, making it easy for multiple team members to work on content together.
Can I collaborate with my team on Frase?
Yes, you can start using Frase for free with no credit card required. This trial lets you explore Frase’s core features and see how they can benefit your SEO strategy.
Is there a free trial, and do I need a credit card?
Stop guessing,
start ranking
Tired of guessing what works and what doesn’t? Frase delivers AI-powered blueprints to help you create, optimize, and rank with content that drives results—no guesswork needed.
Content optimization made easy.
Stop guessing,
start ranking
Tired of guessing what works and what doesn’t? Frase delivers AI-powered blueprints to help you create, optimize, and rank with content that drives results—no guesswork needed.
Content optimization made easy.
“Frase.io is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement. With its cutting-edge features and great functionality, Frase.io stands head and shoulders above similar platforms.”
Tony R.
“Frase.io is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement. With its cutting-edge features and great functionality, Frase.io stands head and shoulders above similar platforms.”
Verified G2 Reviewer
Tony R., Verified G2 Reviewer
“Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources to use for blog posts, and to create outlines and briefs. Most of all, the Frase team is always looking to improve the product and they take feedback from customers seriously.”
Chris F.
“Frase.io is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement. With its cutting-edge features and great functionality, Frase.io stands head and shoulders above similar platforms.”
Verified G2 Reviewer
Unified content creation
Research, write and optimize content in the same AI-powered workstation.
Templates & SOPs
Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.
Integrations
Optimize content inside Google Docs and WordPress.
Folders
Organize your documents in folders according to your topical maps, clients, or project.
Team collaboration
Assign documents to different writers.
Project management
Track progress for each of your documents.
Too much time, too few results?
Wasting hours
on research?
Endless research and editing with no payoff.
Buried in search results?
Missed opportunities to rank because your content isn’t optimized.
Low engagement,
high frustration?
Content that fails to connect with your audience.
Flying blind?
No clear insights to measure what’s working—or what’s not.
Too much time, too few results?
Read real reviews from G2.