Get referenced, rank higher, and drive traffic
Frase analyzes your competitors and provides a clear, actionable SEO & GEO blueprint that helps your content stand out. Say goodbye to guesswork and hello to more organic traffic.
SEO & GEO CONTENT OPTIMIZATION
No credit card required
Trusted by 30,000+ content, SEO, and marketing teams
Content optimization used to take hours.
Now it takes a click.
Measure content across 3 key criteria to get referenced by AI
Ensure clear, easy-to-read content that keeps visitors engaged.
Authority
Incorporate signals that build trust and credibility with search engines.
Readability
Generate well-organized content designed for ranking success.
Structure
GEO SCORE
Your blueprint for outranking competitors
Frase compares your content with top competitors for your target search query.
Competitive analysis
Use a proprietary topic score to gauge your content’s ranking potential.
Immediate insights
Leverage the topic score to optimize content for search engines.
Optimization guidance
TOPIC SCORE
Analyze your content in real-time
Assess your content against competitors on metrics like word count, links, and images.
Competitive benchmarking
Utilize a tailored list of top topics and their frequency to enhance your content strategy.
Curated topic list
COMPETITOR RESEARCH
Ensure content is consistent, on-brand & aligned
Automatically maintain consistency across every channel and campaign.
Brand Voice
Set rules for punctuation, tone, clarity & structure, then let Frase take care of the enforcement.
Style Guide
Keep everyone aligned on the words your brand loves to use, and the ones best avoided.
Custom Terms
CONTENT GOVERNANCE
Optimize existing content to boost rankings
Easily optimize existing content by importing it from a URL.
Import from URL
Frase analyzes your content, assigns a topic score, and provides insights to boost rankings.
Immediate analysis
IMPORT FROM URL
Unified Content Creation
Research, write and optimize content in the same AI-powered workstation.
Templates & SOPs
Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.
Integrations
Optimize content inside Google Docs and WordPress.
Folders
Organize your documents in folders according to your topical maps, clients, or project.
Team Collaboration
Assign documents to different writers.
Project Management
Track progress for each of your documents.
Get more than just content optimization
Frase gives you everything you need to develop a repeatable content creation process that you can manage at scale.
“Frase.io is an exceptional platform that has revolutionized how I approach my business's content optimization and customer engagement. With its cutting-edge features and great functionality, Frase.io stands head and shoulders above similar platforms.”
Verified G2 Reviewer
“Frase is easy to use and gives you everything you need to create excellent content. I love how easy it is to research competitors, find reference sources to use for blog posts, and to create outlines and briefs. Most of all, the Frase team is always looking to improve the product and they take feedback from customers seriously.”
Verified G2 Reviewer
See what our customers have to say
Read real reviews from G2.
FAQs
What makes Frase different from other SEO tools?
Frase goes beyond traditional SEO. It helps you optimize for both search engines (SEO) and generative engines (GEO), with clear scores and guidance to improve your rankings and citations on each.
Frase combines powerful AI writing tools with built-in governance features including Brand Voice, Style Guide, Custom Terms, and Reference Docs, so your content is not only optimized, but also on-brand and consistent. Whether you're creating long-form content from scratch, re-optimizing existing pages, or building briefs, Frase is designed to help marketing teams collaborate and produce high-performing content faster.
Can I use Frase to optimize existing content?
Yes, Frase allows you to import existing URLs for analysis. It provides a topic score and actionable recommendations to help you update and improve your current content to boost your rankings and increase your citations.
How does Frase’s topic score work?
The Frase topic score evaluates your content against top-ranking content and provides a score for SEO, a score for GEO, and a combined score to see how your content stacks up across search as a whole.
The SEO topic score is based on key metrics including keyword usage, structure, and length. Whilst the GEO score is built on your content’s authority, readability, and structure.
These scores help you understand how well your content is optimized across search and what adjustments can help it rank higher. You’ll get clear, specific instructions on where to improve.
Do I need SEO experience to use Frase effectively?
Not at all! Frase is designed to be user-friendly, offering straightforward guidance and optimization suggestions for you to win in search. Whether you’re new to SEO and GEO, or an experienced marketer, Frase simplifies the process with clear, step-by-step instructions to optimize content for any type of search.
Can I collaborate with my team on Frase?
Absolutely. Frase supports team collaboration with features for assigning documents, organizing projects, and managing workflows, making it easy for multiple team members to work on documents together, leave feedback, and review content.
Is there a free trial, and do I need a credit card?
Yes, you can start using Frase for free with no credit card required. This trial lets you explore Frase’s core features and see how they can benefit your search strategy to support both SEO and GEO growth.