Go from keyword to article in record time, without writing a single word
Tired of guessing what works and what doesn’t? Frase helps you create, optimize, and rank with search engine-optimized and generative engine-optimized articles that drive results. No guesswork needed.
Go from keyword to article in record time, without writing
a single word
No credit card required
Trusted by 30,000+ content, SEO, and marketing teams
AI content that drives your organic traffic goals
Whether you need blog posts, landing pages, or pillar content,
Frase helps you research, outline, write, and optimize content that’s not just top-ranked—but AI-referenced and widely shared.
Save time and effort
Rank-Ready AI Documents help you overcome writer's block and accelerate content production.
Improve your rankings
Drive more traffic with content optimized to rank higher in search results.
Optimize for AI
Get ahead of the curve and optimize your content for generative engines, getting you referenced and future-proofing your strategy.
Writing high-performing content has never been easier
SERP research made simple
Analyze competitors’ content easily via an intuitive research panel.
Visualize key SERP metrics like word count, domain rating, and heading count.
Use AI to generate full-length, optimized content briefs in 6 seconds.
Outlines in minutes instead of hours
Compile a well-researched outline quickly by selecting headings from top SERP results.
Easily organize your outline by dragging and dropping headings in our intuitive Outline Builder.
Use AI to generate heading and sub-heading ideas.
Your blueprint for creating articles that rank
Use our topic model to identify the keywords you should include in your content.
Compare your content’s keywords with your top competitors.
Visualize all the topics your search competitors are using and their frequency of usage.
Generate SERP-informed articles in clicks
Design an outline using our Outline Builder and instantly convert it into a full draft.
Generate controlled outputs like blog intros, high-converting copywriting formulas, FAQ’s, headings, and more.
Simplify collaboration with freelancers and coworkers using intuitive in-product tools designed for seamless teamwork.
Frase gives you everything you need to develop a scalable content creation process
Unified Content Creation
Research, write and optimize content in the same AI-powered workstation.
Templates & SOPs
Re-use templates to create content briefs, save custom AI prompts, and build repeatable workflows.
Integrations
Optimize content inside Google Docs and WordPress.
Folders
Organize your documents in folders according to your topical maps, clients, or project.
Team Collaboration
Assign documents to different writers.
Project Management
Track progress for each of your documents.
See what our users have to say
“I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes.”
Brendan Hufford
Content Marketer @ ActiveCampaign
“Frase feels like a next-gen content tool that’s not just exciting for SEOs, but for writers as well. In my mind, that’s more important to create successful content.”
Kevin Indig
Director of SEO @ Shopify
FAQs
What makes Frase different from other SEO tools?
Frase goes beyond traditional SEO. It helps you optimize for both search engines (SEO) and generative engines (GEO), with clear scores and guidance to improve your rankings and citations on each.
Frase combines powerful AI writing tools with built-in governance features including Brand Voice, Style Guide, Custom Terms, and Reference Docs, so your content is not only optimized, but also on-brand and consistent. Whether you're creating long-form content from scratch, re-optimizing existing pages, or building briefs, Frase is designed to help marketing teams collaborate and produce high-performing content faster.
Can I use Frase to optimize existing content?
Yes, Frase allows you to import existing URLs for analysis. It provides a topic score and actionable recommendations to help you update and improve your current content to boost your rankings and increase your citations.
How does Frase’s topic score work?
The Frase topic score evaluates your content against top-ranking content and provides a score for SEO, a score for GEO, and a combined score to see how your content stacks up across search as a whole.
The SEO topic score is based on key metrics including keyword usage, structure, and length. Whilst the GEO score is built on your content’s authority, readability, and structure.
These scores help you understand how well your content is optimized across search and what adjustments can help it rank higher. You’ll get clear, specific instructions on where to improve.
Do I need SEO experience to use Frase effectively?
Not at all! Frase is designed to be user-friendly, offering straightforward guidance and optimization suggestions for you to win in search. Whether you’re new to SEO and GEO, or an experienced marketer, Frase simplifies the process with clear, step-by-step instructions to optimize content for any type of search.
Can I collaborate with my team on Frase?
Absolutely. Frase supports team collaboration with features for assigning documents, organizing projects, and managing workflows, making it easy for multiple team members to work on documents together, leave feedback, and review content.
Is there a free trial, and do I need a credit card?
Yes, you can start using Frase for free with no credit card required. This trial lets you explore Frase’s core features and see how they can benefit your search strategy to support both SEO and GEO growth.
